Privacy Policy

Effective from 6 September 2026 · Website publication: 2 October 2026

1. Who We Are

Ammar Cabs Ltd is a private-hire booking operator based in Peterborough.

Ammar Cabs Ltd

Company Number: 14771018

Suite 6, Unit 4 Blenheim Court, Peppercorn Close, Peterborough, PE1 2DU

Email: info@ammarcabs.com

Telephone: 01733 555 888

ICO Registration Number: C1323807

For personal information processed for Ammar Cabs' own booking, administration, compliance, website and business purposes, Ammar Cabs will generally act as the data controller.

A self-employed Driver may separately be a controller for personal information they are legally required to process in connection with their Transport Service.

2. Information We May Collect

We may process information including:

• name
• telephone number
• email address
• pickup and destination addresses
• journey date and time
• booking history
• passenger notes
• flight and airport information
• vehicle or Driver allocated
• location and journey information
• communications with Ammar Cabs
• complaints and feedback
• payment and transaction information
• corporate or account details
• IP address, browser and website information
• cookie and analytics information
• CCTV or dashcam footage where available
• information relating to accidents, insurance or legal claims
• accessibility information
• school, council or assisted-transport information where applicable
• Driver licensing, identification and compliance information

We only seek information reasonably necessary for the purpose for which it is being used.

3. Where We Obtain Information

We may obtain information directly from you or from:

• another person booking on your behalf
• a passenger for whom you made a booking
• a Driver
• our booking and dispatch system
• our website or app
• WhatsApp, SMS or email
• payment providers
• airlines or flight-information providers
• corporate customers
• councils, schools or other contracting organisations
• third-party booking platforms
• insurers
• law-enforcement or licensing authorities
• other organisations where sharing is lawful

4. Why We Use Personal Information

We may use personal information to:

• receive and administer bookings
• allocate bookings to Drivers
• provide journey information to Drivers
• contact passengers and Customers
• process or facilitate payment
• monitor and manage airport bookings
• deal with cancellations and no-shows
• manage complaints and customer service
• locate lost property
• investigate accidents and incidents
• protect passengers and Drivers
• prevent fraud and deliberate non-payment
• maintain appropriate blocked-customer records
• comply with private-hire licensing requirements
• support safeguarding obligations
• manage school, council and assisted transport
• handle legal and insurance claims
• operate and secure our website and systems
• analyse and improve our services
• send lawful marketing communications
• comply with legal, regulatory, accounting and tax requirements

5. Lawful Bases

Depending on the activity, we may rely on one or more lawful bases permitted by data-protection law, including:

• Contract — where processing is necessary to take steps requested by you or administer a booking or related agreement.
• Legal obligation — where information must be retained or disclosed to comply with licensing, tax, regulatory or other legal obligations.
• Legitimate interests — where necessary for legitimate business interests such as operating our booking service, fraud prevention, debt recovery, safety, complaints, security and improving services, provided those interests are not overridden by your rights.
• Consent — where consent is the appropriate legal basis, including certain marketing or online tracking activities.
• Vital interests — in exceptional circumstances where processing is necessary to protect someone's life or physical safety.

6. Accessibility, Health and Other Sensitive Information

Some passengers may voluntarily provide information concerning disability, mobility, medical requirements or other sensitive circumstances so that appropriate transport can be arranged.

School, council or assisted-transport bookings may also involve such information.

We will process this information only where it is necessary and where an appropriate lawful basis and any additional condition required for special-category information applies.

Depending on the circumstances, this may include explicit consent, vital interests or another condition permitted by law.

Where information is provided under a council, school or other contract, data-protection responsibilities may also be governed by the applicable contract or data-sharing arrangement.

7. Children and School Transport

Ammar Cabs may process children's information where necessary to provide authorised school, council or family transport.

Such information may include names, addresses, schedules, emergency contact details and relevant transport or accessibility requirements.

Information concerning children will only be used where reasonably necessary for the transport, safeguarding, contractual or legal purpose for which it was provided.

We do not use children's school-transport information for unrelated direct marketing.

8. Information Shared With Drivers

To carry out a booking, we may provide the allocated Driver with information reasonably necessary for the journey. This may include:

• passenger name
• pickup and destination
• telephone/contact information
• journey instructions
• flight details
• accessibility requirements
• other relevant booking notes

Drivers must use passenger information only for lawful purposes connected with the booking and applicable legal requirements.

9. Other Organisations We May Share Information With

Where necessary and lawful, personal information may be shared with organisations such as:

• booking and dispatch technology providers
• payment processors
• IT and hosting providers
• communications providers
• self-employed Drivers
• other licensed operators where a booking is lawfully referred
• councils and licensing authorities
• schools or contracting authorities
• insurers and insurance investigators
• professional advisers
• accountants
• debt-recovery providers
• law-enforcement agencies
• courts and tribunals
• regulatory authorities
• analytics or advertising providers where applicable

We do not sell passenger personal information to advertisers.

10. Payments

Where payment is processed through a third-party payment provider, payment-card information may be handled directly by that provider.

Ammar Cabs may retain transaction information required for booking, accounting, fraud-prevention and dispute purposes.

11. CCTV and Dashcams

Our vehicles are fitted with a dual-camera CCTV system: an internal camera monitoring activity inside the vehicle, and an external (dash) camera recording traffic and external events. Audio recording is only activated where the driver presses the panic button in a genuine emergency.

Footage may be processed for:

• passenger and Driver safety
• deterring and detecting crime or misconduct
• investigating complaints
• insurance claims
• accidents
• legal proceedings
• protection of property
• supporting law enforcement and regulatory investigations

Clear and visible signage is displayed in all vehicles informing passengers that CCTV is in operation. Recordings are encrypted and stored securely, and access is restricted to authorised personnel for legitimate purposes only.

Full details of our CCTV system and how it is operated are set out in our separate CCTV Policy, available on this website and on request.

Retention and Requesting Footage

Recordings are automatically deleted after 48 hours unless flagged for investigation or a valid request for footage is received within that time.

Anyone who believes footage may be needed following a journey should contact Ammar Cabs as soon as possible, and in any event within 48 hours of the actual passenger pickup time, since footage cannot be retrieved once it has been automatically deleted.

Requests for access to footage must be made in writing, include proof of identity, and specify the date and approximate time of the recording. Access will only be granted where this complies with data-protection law and does not compromise the privacy of others.

Footage flagged for investigation may be retained for the duration of that investigation or as otherwise required by law.

Footage cannot be guaranteed to exist even where a request is made in time, as recording may be affected by technical failure, camera obstruction, corrupted data or similar issues.

This retention period does not remove or restrict statutory data-protection rights, including the right to make a valid subject access request. The ICO confirms that people can have a right to CCTV containing their personal information, and that organisations normally have one month to respond to a valid subject access request.

12. How Long We Keep Information

We do not keep personal information indefinitely merely because it may become useful. Retention depends on the reason for processing.

Booking, payment, accounting and contractual records may generally be retained for up to six years where necessary for accounting, contractual or legal-claim purposes.

Complaint, accident, insurance and litigation information may be kept for the duration of the matter and for an appropriate period afterwards.

Driver licensing and compliance information may be retained for periods required by licensing, tax, insurance or legal obligations.

CCTV and dashcam recordings are normally retained only for the shortest period reasonably required and may be automatically overwritten much sooner unless footage is preserved for a specific incident.

Blocked-customer or serious non-payment information will be limited to information reasonably required for fraud, debt-recovery or safety purposes and should be periodically reviewed.

The ICO does not prescribe one universal CCTV retention period; organisations should retain recordings for the shortest period necessary for the purpose.

13. Website, Cookies and Analytics

Our website uses cookies, tags, pixels and similar technologies, including Google Analytics, Google Ads and Meta (Facebook) Pixel. Full details, including the specific cookies used and how to manage them, are set out in our separate Cookie Policy, available on our website.

Some cookies are necessary for website operation. Others may be used, where enabled and legally permitted, for analytics, measuring website performance, advertising, conversion measurement, remembering preferences or other marketing purposes.

Where consent is legally required, non-essential cookies or equivalent tracking technologies will not be activated until valid consent has been obtained. Users can reject or manage non-essential cookies through our cookie settings tool.

14. Marketing

We may send marketing communications where permitted by law. Where consent is required, we will seek appropriate consent.

You may opt out of marketing communications at any time.

Stopping marketing does not prevent Ammar Cabs sending necessary service communications concerning an active booking, payment, safety issue or other legitimate operational matter.

15. International Processing

Our website uses Google Analytics, Google Ads and/or Meta (Facebook) Pixel-type tracking tools. These are provided by Google LLC and Meta Platforms, Inc., both based in the United States, and their use involves the international transfer of website usage information (such as IP address and browsing behaviour) outside the United Kingdom.

Where this occurs, Ammar Cabs relies on the lawful transfer mechanisms put in place by those providers, which may include the UK Extension to the EU-US Data Privacy Framework (the “UK-US Data Bridge”) or the UK's International Data Transfer Addendum to the EU Standard Contractual Clauses, as applicable.

Other booking, communications (including WhatsApp), email, hosting or payment providers may also process personal information outside the United Kingdom. Where such transfers occur, appropriate lawful safeguards are required. Contact info@ammarcabs.com for information about relevant safeguards or to request a copy.

16. Security

We take reasonable technical and organisational measures to protect personal information.

Measures may include access controls, passwords, restricted system permissions, secure service providers and limiting access to information according to operational need.

No electronic system can be guaranteed completely secure.

17. Your Data-Protection Rights

Depending on the circumstances and applicable law, you may have rights including:

• access to personal information
• correction of inaccurate information
• deletion in certain circumstances
• restriction of processing
• objection to certain processing
• data portability where applicable
• withdrawal of consent where processing relies on consent
• the right to complain about how your information has been handled

Some rights are subject to legal exemptions or restrictions.

Requests may be sent to: info@ammarcabs.com

We may request reasonable information to confirm identity before releasing personal information.

18. Complaints About Personal Information

Please contact Ammar Cabs first if you have a privacy concern so that we have an opportunity to investigate it.

You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk or by telephone on 0303 123 1113.

19. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our business, technology, law or regulatory guidance.

The latest version will be published on the Ammar Cabs website with its effective date.