Cookie Policy
Effective from 6 September 2026 · Website publication: 2 October 2026
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1. Introduction
This Cookie Policy explains how Ammar Cabs Ltd (“Ammar Cabs”, “we”, “us”, “our”) uses cookies and similar technologies on our website at www.ammarcabs.com, and how you can control them.
This policy should be read alongside our Privacy Policy, which explains more generally how we use personal information.
2. What Are Cookies
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work, to work more efficiently, and to provide information to the website owner.
Similar technologies include web beacons, pixels, tags and local storage, which we refer to collectively as “cookies” in this policy.
3. Types of Cookies We Use
We categorise cookies used on our website as follows:
Strictly Necessary Cookies
These cookies are essential for the website to function, for example enabling a booking form to be submitted or remembering items in a session. They do not require consent, as the website cannot function properly without them. They can still be blocked in your browser settings, but doing so may affect the site's functionality.
Analytics / Performance Cookies
These cookies help us understand how visitors interact with our website, for example which pages are visited and whether errors occur, so we can improve the site. These are only set with your consent.
Functionality Cookies
These cookies remember choices you make, such as language or region, to provide a more personalised experience. These are only set with your consent unless strictly necessary for a feature you have actively requested.
Advertising / Marketing Cookies
These cookies may be used to make advertising more relevant to you and to measure the effectiveness of advertising campaigns. These are only set with your consent.
4. Cookies Used on Our Website
Based on the tracking tools currently used on our website (Google Analytics, Google Ads and Meta/Facebook Pixel), the table below lists the cookies these services typically set. The exact cookies present can vary with configuration, so this table should be verified against a live cookie scan of the website and kept up to date as tools are added, changed or removed.
| Cookie Name | Provider | Purpose | Category | Duration |
|---|---|---|---|---|
| _ga | Google LLC (Google Analytics) | Distinguishes unique website visitors for analytics reporting | Analytics | 2 years |
| _ga_[container-id] | Google LLC (Google Analytics 4) | Persists session state for Google Analytics 4 properties | Analytics | 2 years |
| _gid | Google LLC (Google Analytics) | Distinguishes unique website visitors, used for analytics reporting | Analytics | 24 hours |
| _gcl_au | Google LLC (Google Ads) | Stores and tracks conversions from Google Ads campaigns | Advertising | 90 days |
| _gcl_aw | Google LLC (Google Ads) | Records Google Ads click information for conversion tracking | Advertising | 90 days |
| _fbp | Meta Platforms, Inc. (Meta Pixel) | Delivers, measures and improves the relevance of Meta/Facebook advertisements | Advertising | 90 days |
| _fbc | Meta Platforms, Inc. (Meta Pixel) | Stores click information from Meta/Facebook advertisements for conversion tracking | Advertising | 90 days |
| session_id (or similar) | Ammar Cabs / booking platform | Maintains booking session while a customer completes the online booking form | Strictly Necessary | Session |
5. Third-Party Cookies
Some cookies may be placed by third parties when you use our website, such as analytics providers, advertising networks, or embedded content (for example maps or payment widgets).
We do not control these third-party cookies. Please refer to the relevant third party's own cookie or privacy policy for further information about how they use cookies and process personal information.
6. How to Manage or Reject Cookies
When you first visit our website, you will be shown a cookie banner allowing you to accept or reject non-essential cookies and to manage your preferences by category.
You can change your cookie preferences at any time via the cookie settings/consent banner shown on our website (typically accessible through a “Cookie Settings” or “Manage Preferences” link, usually in the website footer).
You can also control or delete cookies through your browser settings. Most browsers allow you to see what cookies are stored and delete them individually, block third-party cookies, block cookies from particular sites, block all cookies, or delete all cookies when the browser is closed. Please note that blocking or deleting cookies may affect the functionality of our website, including the online booking process.
Guidance on managing cookies in common browsers is available directly from browser providers, for example via each browser's help or settings menu.
7. Consent and Legal Basis
Strictly necessary cookies are used on the basis that they are essential to provide the website and services you request and do not require consent under the Privacy and Electronic Communications Regulations (PECR).
All other categories of cookies described in this policy are only set with your prior consent, obtained through our cookie banner or preference centre. You may withdraw consent at any time by adjusting your cookie settings, without affecting the lawfulness of processing before withdrawal.
8. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for other operational, legal or regulatory reasons.
The latest version will be published on our website with its effective date.
9. Contact Us
If you have any questions about this Cookie Policy, please contact us:
Ammar Cabs Ltd, Suite 6, Unit 4 Blenheim Court, Peppercorn Close, Peterborough, PE1 2DU
Email: info@ammarcabs.com
Telephone: 01733 555 888
You also have the right to raise concerns about our use of cookies with the Information Commissioner's Office (ICO) at ico.org.uk.
